Car-Ready · demo controls
Navigate A · Skip bundle B · Clicked bundle C · Car tile D · Renewal push
Setup Car sold in their state? Offer they qualify for Our price vs theirs
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9:41
Monday, July 6
Lemonade
Lemonadenow
Your car insurance renews in 3 weeks 🚗
Your Lemonade price is ready — about $132/mo (est.). Tap to see it 💎
Renewal push. Fires 30/14/7 days before the captured renewal. Content set by the "Offer they qualify for" control: eligible → a concrete est. price (→ offer); standard → a reminder (→ capture first). Tap it.
9:41▪▪▫ 5G 83
🔒chat.lemonade.com
LemonadeFinal details···

Which insurance would you like?

Add more than one product to unlock additional benefits and bundle discounts.

RENTERS
HOMEOWNERS
BUNDLE
CAR
BUNDLE
PET HEALTH
TERM LIFE
🅐 Entry A — Skipped Bundle. Renter picks Renters only (no car bundle). We fast-forward through the standard renters questions to the part that matters.
⏩ Demo · skipping ahead

Fast-forwarding past the standard renters questions to the part that matters.

Almost done! Do you have a car?

Insured Car-Owner / Needs Cover Soon · → qualify next
Car-Free / Young Future Car-Owner · out of scope
📍 Today this is the entire car question — a bare Yes/No that goes nowhere. Car-Ready deepens it into the router. Geo is checked silently (we already have the address from renters). Tap Yes.
No

No problem — let's finish your renters policy.

↩︎ "No car" → out of scope. Straight to the renters checkout, no dead end.

Lemonade Car isn't in your state yet 🙁

The moment it launches where you are, I'll let you know — you're all set on renters in the meantime.

🌐 Geo-ineligible (existing renter) — where Car isn't live yet there's no offer; we just let them know, no dead end. Set "GEO" in the demo bar to switch states.
Yes

Nice! How's your current car insurance treating you?

Insured Car-Owner · switchable → convert now
Insured Car-Owner · price-driven → convert now (price check)
Insured Car-Owner · satisfied → capture & win at renewal
Needs Cover Soon · urgent → skip share, quick quote
The router (the deepened question). One tap routes intent → the target audience. Own/lease isn't asked — it doesn't affect routing or timing.
It's great

I'm happy for you 💛

Then let's make sure you get our best price when you renew. Share your current car policy and I'll have a sharper offer ready — better than what you've got, or I'll tell you to stay.

Your renewal offer

A pre-filled car price, ready at renewalsave ~$120/yr*
Honest — better, or I'll say stay
*An estimate based on what we know now — your exact price is set once you share your policy and pass a quick standard check. It may change.
Share for a better car offer at renewal — the honest framing. The shared dec page captures renewal + vehicle + coverage, so the renewal push later carries a real, pre-filled price. Skippable → just the renewal date.
📸 Policy shared

Perfect — I've got everything 💎

I'll line up one honest offer about 3 weeks before your renewal — better, or I'll tell you to stay. No spam. Now let's finish your renters.

Captured (policy + renewal). The happy renter finishes renters; we win them at renewal with a pre-filled price. ↪ click the D chip to see the renewal push.

No problem — when's your policy up for renewal?

I'll give you a nudge when it's worth taking a look 💛

↩︎ Skipped the share → we keep just the renewal date → the reminder-only renewal nudge (no pre-filled price).
Not great

Let's see if we can beat it.

Snap a photo of your current policy and I'll have an offer ready by the time you finish here.

Bring your policy, convert-now. Photo is primary on mobile → parses instantly → pre-fills the car flow so the renter confirms instead of types.

No worries — when's your policy up for renewal?

Why the date? So I can time your switch to your renewal — line the offer up for then, so you never double-pay or lose unused premium.

📸 Policy shared

Perfect — I'm on it 💎

Finish wrapping up your renters policy and I'll have your car offer ready right after — you'll pick it up on the way out.

Captured. The renter keeps going through the normal renters flow; the car offer surfaces as the live "Continue to car" step at the end.
I don't have one yet

Let's get you covered — it'll just take a minute.

I'll grab a quick quote and your proof-of-insurance card today.

🔥 Needs Cover Soon (urgent). Just bought / lapsed → skip the policy-share, straight to the quote.

One sec while I analyze some data and calculate your price…

Fetching your home details
Checking your insurance history
Optimizing your coverage
Finding the best coffee spot
🧩 Standard renters quote calculation — the renter's real flow continues. We didn't rebuild it; we attach to it.
$19.00/mo 💎
3770 Walnut St, Denver, CO 80205
Personal property $40K
Portable electronics $1.5K
Personal liability $100K
+2 More ⌄
Insured Car-Owner / Needs Cover Soon · self-identified (high intent)
🚗 The live "Continue to car" step — the last renters screen, exactly as a bundler sees it. Convert-now renters land here too.

Want to skip the typing?

Share your current policy → I'll pull a ready price, no typing — and show how it stacks up against what you pay now.

Bring your policy — the first car-flow screen (serves B, C, and any renter who didn't share earlier).

Got it — I pulled your car, drivers, coverage and VIN. Give it a once-over 👇

Vehicle2026 Tesla Model Y
VIN5YJYGDEE1MF000000
DriversDani Weingarten
Coverage100/300/100 · matched
Current premium$168/mo · State Farm
Confirm, don't type. One tap collapsed the whole data table — including the VIN, so we skip that step next.

Now I need your car's vehicle identification number (VIN), which you can find in the lower corner of your windshield.

5YJYGDEE1MF000000
🔧 VIN step — typed manually (no policy on file).

One sec while I find your best price…

Matching your current coverage
Checking your driving record
Applying your renter + safe-driver discounts

Good news — here's your instant price 💎

An instant, indicative price — confirmed at the standard check when you switch.

$132/mo $168
↓ about $430/yr less than your State Farm policy
Liability 100/300/100 — matched
Collision + comprehensive
Safe-driver + bundle discount applied
Estimate based on what we know. Final price is confirmed after a standard verification check; subject to underwriting and state availability.
Instant Offer — data prefill (driving record, claims, where allowed credit) → an instant, indicative price, no forms. Disclaimer always shown. The "Validate" CTA runs the standard check at bind. $ illustrative.

Here's your car quote 💎

$138/mo $168
↓ about $360/yr less than your State Farm policy
Liability 100/300/100
Collision + comprehensive
Renter + safe-driver discounts applied
Final price is confirmed after a standard verification check; subject to underwriting and state availability.
💬 Standard quote — pre-filled from the shared policy, but not eligible for the no-application pre-approved price. No dead end.

Honest answer — I can't beat your price right now.

Where we'd win you over is no-hassle claims, one app, and Giveback. But I'm happy to leave you where you are — no pressure.

⚖️ Price-honesty gate. For a price-driven renter we can't beat, we don't push the switch — protects the loss-ratio guardrail and trust. Toggle "Beat price" in the demo bar.

Add car to your coverage

Car$132/mo 💎
RentersAlready active
🧾 Car-only checkout — C and D arrive after renters is already active, so this order is just the car.

Your bundle

Renters$19/mo
Car$132/mo 💎
Total$151/mo
🧾 One checkout, both policies — renters + car in a single order.

You're covered! 🎉

Order complete — your renters and car are both active, in one place.

RentersActive
Car2026 Tesla Model Y · $132/mo 💎
One last thing — your old policy

One tap to authorize, and I'll handle the cancellation of your State Farm policy — timed so you're never uncovered or double-charged, and your unused premium is refunded.

🏁 Attach complete — one checkout, renters + car. The old-policy cancellation rides along as a helpful action item (authorized switch — one tap to authorize, no double-pay).

All done 🎉

Your renters + car bundle is active. With your go-ahead, I'm handling the cancellation now — no coverage gap, no double-charge, and your refund's on the way.

🤝 Authorized switch + no-double-pay — handled once they authorize it.
$19.00/mo 💎
3770 Walnut St, Denver, CO 80205
Personal property $40K
Portable electronics $1.5K
Personal liability $100K
+2 More ⌄
↩︎ Renters checkout. Wherever a renter drops the car path, they land back here and complete renters — never a dead end.

You're all set on renters 👍

Your renters policy is active. No car this time — we'll be here whenever you're ready.

↩︎ Graceful exit. Renters completed; car deferred.

You're all set with renters 🎉

Nice choice. Here's what's next for you.

🚗SAVE BY BUNDLING
Add your car & save
Renters who bundle save up to ~$120/yr. I can pull your details in one tap — no forms.
Existing renter · any car-owning segment (self-initiated)
👋
Add an additional contact
🎁
Invite friends, get $100
🅒 Entry C. Post-activation: the car offer becomes the primary CTA (A/B-tested against today's "invite friends $100").